at the colin leslie walk for celiac awareness, it is clear, it is not like any other bakery. >> it was so devastating my son has this. he also has diabetes. god bless all you people now that have made it so much easier on everyone that has it. >> i make sure to specify that we are a dedicated, gluten-free, dairy free bakery. >> two sides of the same company shown on a different audience. helene goden is the owner, a corporate lawyer fishing around for a new car roar. after throwing out a bunch of ideas, she honed in on one. it is a sleepy little village, our town. it is lovely. i thought, maybe i'm going to try, going to be centered in the downtown, such as it is, in hastings. >> the only problem is when she ran the numbers, she realized this sleepy little town, while lovely, could probably not support a bakery. her company needed a twist, something that would inspire people, not only from her town but from all over to become customers. >> that's how the idea of a gluten-free, dairy free bakery evolved. >> finding good gluten-free food can still be a challenge. helene was right in her ass